How much use are listings in Google for marketing? Now as much as people like to think, especially if your business is outside the USA.
This weekend the GMA takes place. It's a huge, three day, affair and it's part of a music - tv - film industry of mixing, matching and deal-making event is very, very influential. And yet it doesn't show up on the first two and a half-pages of a Google search because either as GMA, GMA or even GMA ASIA TAIWAN MUSIC awards. Why? Because it's in Taiwan and because there are so many US GMAs that are listed over and over again in the early pages. 第30屆金曲獎 GMA, ( it stands for Golden Melody Awards) , despite now being in its 30th year, might as well be invisible so far as Google is concerned.