| | | Effective PR

Don't say that, Do say this

Don't say that: 

unwanted when you mean "unjustified"

Do say this: 

unwarranted when you mean, er, unwanted.

Don't say that: 

Bi-annual when you mean every other year
Biennial when you mean twice a year.

Do say this: 

Bi-annual when you mean twice a year
Biennial when you mean every other year.

Don't say that: 

" their much maligned Privacy Policy. "

Do say this: 

"their heavily criticised Privacy Policy. "

Don't say that: 

It was light years ago.

Do say this: 

It was a very long time ago.

Fun fact: Famous author David Baldacci has made this error and his editor didn't pick it up.

Don't say that: 

He was at soccer practise
or
He was a practicing lawyer

Do say this: 

He was at soccer practice
or
He was a practising lawyer

Don't say that: 

great for environs

Do say this: 

great for the environment

Don't say that: 

Thank you for your revert

Do say this: 

Thank you for your response.

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