| | | Effective PR

Don't say that, Do say this

Don't say that: 

Impacted: for example "not be adversely impacted after 2025" (USA IRS statement)

Do say this: 

Affected: for example "not be adversely affected after 2025"

Don't say that: 

Don't say "accredited" when you mean "credited." We found this error in a financial document.

Do say this: 

Do say "credited" when you mean money has been added to an account.

Don't say that: 

A settlor is a person that "settles" property in a trust
A settler is a person who takes possession of land, often without lawful title.

Do say this: 

"Joe settled the sum 2,000 on his niece."

Joseph settled on a plot of land.

Don't say that: 

The minor was looking for gold
or
it was a miner problem

Do say this: 

The miner was looking for gold
or
it was a minor problem

Don't say that: 

It seamed obvious
or
There was a visible seem in the sewing

Do say this: 

It seemed obvious
or
There was a visible seam in the sewing

Don't say that: 

"Subjective" when it relates to something quantifiable or to a fact.
"Objective" when it relates to an opinion

Do say this: 

"Objective" when it relates to a fact or something quantifiable.
"Subjective" when it relates to an opinion.

Don't say that: 

Those two things defer from each other

Do say this: 

Those two things differ from each other

Don't say that: 

"Your right" when you mean "you are correct."
"You're right" when you mean "you are entitled to do that."

Do say this: 

"It's your right to do that"
"You're right about that."

Don't say that: 

Partake in

Do say this: 

Partake of
or
Take part in

Don't say that: 

" They both received 6 months each."

Do say this: 

They received six months each

or

they both received six months

Don't say that: 

step change

Do say this: 

change, or
significant change

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