| | | Effective PR

Don't say that, Do say this

Don't say that: 

"the conference aims to produce novel insights into the linkages between.."

Do say this: 

"the conference aims to produce novel insights into the links between.."

Don't say that: 

Jagwar, being a marque of car.

Do say this: 

Jaguar (pronounced Jag-u-ar)

Don't say that: 

Gifted, in the sense of made a gift of something.

Do say this: 

Gave.

Don't say that: 

"Tire" in the context of the black things that fit the wheels of a vehicle

Do say this: 

"Tyre"

Don't say that: 

Request for
Example: request for a receipt.

Do say this: 

Request
Example: request a receipt.

Don't say that: 

"Peaked" when you mean something made you interested

Do say this: 

"Piqued." Yes, they sound the same but they mean something entirely different.

Don't say that: 

Reputed

Do say this: 

reputable
of good repute
of good reputation
well regarded

Don't say that: 

Burglarized
Burglarised
Burglarize
Burglarise

Do say this: 

Burgled
Burgle

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