| | | Effective PR

Don't say that, Do say this

Don't say that: 

The exact same
for example, I had the exact same thing

Do say this: 

Exactly the same
for example, mine was exactly the same.

Don't say that: 

Coverage, when referring to insurance e.g. Obamacare, "The Affordable Care Act" or the Trump-backed version, American Health Care Act (AHCA)

Do say this: 

Cover.

Don't say that: 

controversy

(emphasis on the first syllable)

Do say this: 

controversy

(falling emphasis on the final two syllables.)

Say it like "controversial"

Don't say that: 

Enjoy

Do say this: 

Enjoy your meal or, where appropriate, "bon appetit."

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