| |

advertising

The Australian Competition and Consumer Commission says that "Google’s dominance in ad tech supply chain harms businesses and consumers."

CoNet Section: 

Google Ads - which is not the same as AdSense - is getting new policies in the UK.

They apply if you are what Google defines as a financial services business.

Do you agree?

BIScom Subsection: 

It's a very long time since Formula One (and many countries) banned tobacco advertising. For a decade, Ferrari have kept the red and white of their previous long-standing tobacco sponsor, Marlboro. Now Malboro's parent company are back, with a white logo, on the Ferraris and a book of Haiku poetry created from the wit and wisdom and sometimes grouchiness of Kimi Raikkonen just before he leaves the team. So what's going on?

CoNet Section: 

The entire premise of Web 2.0 was that access to content (and content services) would be free for users and that the value of web-based businesses depended on the nebulous concept of "eyeballs" and how "sticky" they could be made to be. The theory was that advertisers would flock to the busiest websites and that money could be made for click-through adverts (or adverts paid-for according to the number of times it was displayed). It was always a bad model, relying as it did on fickle "traffic" And the situation has become ever worse as those eyeballs have become harder to attract and even harder to both retain and make return.

CoNet Section: 

While the average article focusses on the announcement of WhatsApp's about-face regarding the implementation of advertising, its founders having repeatedly assured user that the messaging platform would never carry advertising, the bigger issue is this: Facebook, which bought WhatsApp and authorised those assurances, and guaranteed users privacy, is about to plunder WhatsApp user data and to make it available to third parties. USers have a stark choice: try to sort out a complex opt out (that depends on whether Facebook can be trusted and history repeatedly demonstrates otherwise), to accept the total loss of privacy in messaging or to leave WhatsApp entirely.

CoNet Section: 

Writing about the scandal of claims companies charging thousands of millions to fill in forms people can do for free, the Independent carried two ads for one such company - on the same page as the article!

CoNet Section: