| | | Effective PR

Alfa Romeo

One of the pluckiest teams in F1 for many years has been the outfit created by Peter Sauber and which has, more or less continuously, carried his name since (there was a short period where it appeared to be known as BMW). But now it's been adopted by the Fiat group which has gone from sticking the Alfa Romeo logo on the fin in return for money to a rather more involved - and stable - relationship. The announcement that the team would be renamed "Alfa Romeo Racing" made much of the long term funding. So does that mean the Sauber name is gone for evermore?

CoNet Section: 

Maybe the surprise popularity of the Peugeot RCZ has inspired more manufacturers to be daring, moving what would once have been concept cars into production - and at an affordable price. At the Geneva Motor Show, Alfa Romeo, the nicer end of the Fiat range, has announced the 4C and it's creating stirrings in places that usually only upmarket sports cars reach.

CoNet Section: 
hahagotcha