clarity unwanted v unwarranted vspace_10px.png Don't say that: unwanted when you mean "unjustified" Do say this: unwarranted when you mean, er, unwanted. spacer_20_tallx1_wide.png please_be_informed_front_page_article_separator.png Don't say "trusted into the spotlight", say "thrust into the spotlight." vspace_10px.png Don't say that: "thrusted into the spotlight" Do say this: "thrust into the spotlight." spacer_20_tallx1_wide.png please_be_informed_front_page_article_separator.png "Light-year" is not a measure of time; it is a measure of distance. vspace_10px.png Don't say that: It was light years ago. Do say this: It was a very long time ago. Fun fact: Famous author David Baldacci has made this error and his editor didn't pick it up. spacer_20_tallx1_wide.png please_be_informed_front_page_article_separator.png Think: what's your message like in your recipient's hands? vspace_10px.png There's a company that wants to build something a bit like Ted Talks. They are called SERMEx and every few days, they issue a "call for papers." It might be interesting. if we could understand what their email says. See if you've any clue. CoNet Section: Marketing / Sales spacer_20_tallx1_wide.png please_be_informed_front_page_article_separator.png