| | | Effective PR


When DRB-HiCom took over Proton, there were fears that the bean-counters that descended on Hethel were there to close it down or sell it off. They played their cards close to their chests - but slowly, production numbers began to ramp up, potential purchasers of the company did not wander around the factory, a raft of legal threats (and stupidity) receded as the new management modestly and quietly found out what was wrong, where the money was bleeding from and stopped it and gave the workforce reassurances and support. The next phase is to find new buyers and the first stop after Milan, despite a penal tax rate on foreign cars, is DRB-HiCom / Proton's home: Malaysia.

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