| | | Effective PR


Take a shoe box and turn it into an aerodynamic shape, forge it in lightweight materials and mount it on a chassis that is more space than frame; stick a large but lightweight engine in the middle and paint it dark green with a wide mustard stripe down the middle, from front to back. And now, the finishing touch: yes, it's a Lotus badge. Oh, and one last thing: that paper fluttering in the driver's hand: it's his entry form for the Lotus Evora Cup.

CoNet Section: