It hasn't taken long. The General Data Protection Regulation came into force across the EU only on Friday. By Sunday evening, "Dejan Marinkovic" of "The Resort Group Global" had, apparently, decided that the way around it is simple: just put the name of the company in the body of the e-mail and, thereby, establishing that, as business correspondence, the mail fell outside the GDPR. His premise? That, if the addressee (who, incidentally, is personally identifiable from the e-mail address) clicks on a link, there will be benefits. But then it becomes even more strange.