| | | Effective PR

land rover

Tata's Jaguar Land Rover has had an amazing run: it's profits have been spectacular and it has produced (admittedly having inherited some excellent work from Ford which sold the company on the cusp of it turning around) some excellent cars. But it's had to cease production of its iconic Defender Land Rover (the company says that to keep it abreast of changes in regulation was not feasible) and it's alienated some of its core - and amazingly loyal - customer base. So, as a luxury car maker which makes some extraordinarily competent vehicles that farmers and soldiers don't want (would you take a power washer to the interior of a Range Rover? Of course not) it's also made a blunder of epic proportions.

CoNet Section: