On several occasions recently, our filters have picked up e-mail from a company promoting itself as "5mins" and, as is common, offering directory services. But this one is a little different. No matter what, the target is in a lose-lose situation, which is odd because on so many levels, the mail appears to be acting both properly and legally. But there is just enough that isn't right to raise suspicions - and the UK's Information Commissioner's Office, which is responsible for the implementation of the new GPDR regime and is already having a hard time handling the scaremongering that's almost as bad as Y2K.