If you were going to launch a pump and dump spam-scam masquerading as legitimate share picks from a regulated stockbroker, you'd want to make sure your mail was at least opened, wouldn't you? So you'd layer one trigger word after another until you found the target's sweet spot and, all the while, you would have to avoid those pesky spam-filters. So you'd use current buzzwords so that the victim dare not ban them for fear of missing out. Want to see how it's done? PS: watch out for suspicious action on the US shares mentioned.